![]() ![]() ![]() Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains. įor more information about New Belgium Brewery, visit For more information about Ben & Jerry’s, visit ABOUT PROTECT OUR WINTERS Or delicious.įor more information about Protect Our Winters, visit. “Beer and ice cream are a beautiful pair and getting to turn folks onto the work of POW makes this collaboration that much more meaningful.”Īctivism has never been so fun. ![]() “We are incredibly excited to be working with a like-minded business, creating top-notch flavor sensations and leveraging our collective efforts to bring awareness to B Corps and climate issues,” said Bryan Simpson, New Belgium’s PR Director. A portion of the proceeds from the ice cream and the beer will benefit Protect Our Winters. New Belgium quickly became the perfect choice,” said Jay Curley, Senior Marketing Manager at Ben & Jerry’s. “We wanted to partner with a business that shared our progressive values, fun spirit, and desire to take action giving fans an opportunity to act on climate. New Belgium Brewing and Ben & Jerry’s, both socially responsible B Corp companies, jointly pursued a partnership with POW to bridge the gap between the winter sports community and the necessary action to address climate change. Learn more about how you can take action, where events are being hosted, and where you can find both the beer and ice cream by visiting: It has since been sampled at various New Belgium and Protect Our Winters events throughout the country and will hit shelves in early November. In addition to the ice cream, Ben & Jerry’s and New Belgium combined forces on a Ben & Jerry’s-inspired beer – the delicious Salted Caramel Brownie Brown Ale – as earlier announced by the brewing company in April 2015, causing the highest ever social media traffic day for the brewery with its announcement. Attendees at the event were encouraged to write letters of their own requesting action in their home states to embrace the Plan in order to reduce carbon emissions. Dog while mingling with POW Riders Alliance athletes in town to meet with the Environmental Protection Agency and various elected officials, urging their support of the Clean Power Plan. Heralded as “a night of music, climate activism, beer, and ice cream”, patrons were entertained by musicians Galactic and Dr. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. POW will be the proud benefactor of sales of this concoction, which will be available in Ben & Jerry’s Scoop Shops and pints across the country, and features New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. Protect Our Winters is excited to announce the next component in its partnership with Ben & Jerry’s and New Belgium Brewing, with the launch of the collaborative ice cream flavor Salted Caramel Brown-ie Ale. Octo– Never before, has eating ice cream (or drinking beer for that matter), been an act of citizenship. Ben & Jerry’s and New Belgium Brewing Unveil Next Piece in Partnershipīeer and Ice Cream Focus on Climate Initiative to Benefit Protect Our Winters
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